Music / Campaign / Image-Making · 2025
Experimental Music Campaign
Art Direction · Image-Making · Visual Direction
Role
Art Direction · Image-Making · Visual Direction
Location
London
Year
2025
Format
Music Campaign · Editorial Image Work
Images
Overview
This visual campaign was developed for an experimental music duo, building a dark organic image-world around body, material, sound and atmosphere.
The project combined art direction, location thinking, set and staging, photography and editing. Instead of presenting the musicians through a clean promotional portrait, the image treats the body as part of a sculptural environment — partially hidden, transformed and absorbed into moss, reflective fragments, bone-like forms and shadow.
The result is a campaign language that feels intimate, ritual-like and cinematic, positioning the band through atmosphere rather than conventional music promotion.
What I did
- —Developed the visual concept and campaign atmosphere
- —Directed the image language around body, material and sound
- —Chose and shaped the setting, staging and composition
- —Worked with organic textures, reflective fragments and sculptural elements
- —Photographed and edited the final campaign image
- —Created a visual direction suitable for experimental music promotion
Art Direction